Internal Campaign
The Summer Safety Campaign was an internal awareness initiative developed for Thiess during the Australian summer shutdown period. The campaign encouraged employees to prioritise their health, wellbeing, and safety while away from work by promoting practical advice around heat awareness, hydration, sun protection, travel safety, and overall wellbeing through engaging visual communications.
I designed the visual identity and campaign assets for Thiess’ Summer Safety Campaign, creating a cohesive suite of communication materials that promoted important health and safety messages during the annual shutdown period. The campaign was designed to capture attention, encourage employee engagement, and communicate essential wellbeing information in a clear, approachable, and memorable way.
The challenge was to communicate important safety messages in a format that was informative without feeling overly corporate or instructional. The campaign needed to appeal to a diverse workforce, remain engaging across multiple communication channels, and maintain consistency with Thiess’ brand while delivering clear and actionable messaging.
Develop a visually engaging internal campaign that encouraged employees to stay safe, healthy, and mindful during the Australian summer shutdown. The objective was to increase awareness of seasonal health and safety risks while reinforcing Thiess’ commitment to employee wellbeing through clear, accessible, and impactful communication.
The Summer Safety Campaign successfully delivered a cohesive and engaging internal communication experience that reinforced Thiess’ commitment to employee wellbeing. The campaign effectively raised awareness of seasonal health and safety practices through visually impactful design and consistent messaging across multiple platforms. The final suite of assets supported employee engagement during the shutdown period while maintaining a strong, recognisable Thiess brand presence.