RA (Dr. Rashmi Mittal) is a personal brand built around the expertise of celebrity dermatologist Dr. Rashmi Mittal. The brand focuses on educating and engaging audiences through informative, trustworthy, and visually compelling social media content covering skincare, aesthetic treatments, dermatology insights, and patient awareness.
I designed a range of social media creatives for the RA brand, developing visually engaging content that balanced educational value with a premium aesthetic. The work included promotional campaigns, treatment awareness posts, skincare tips, patient education, and branded content, all tailored to strengthen the brand’s digital presence and audience engagement.
The challenge was to present medical and skincare information in a way that was both accurate and visually appealing while maintaining audience interest. Each design needed to reflect the credibility of a healthcare professional, communicate complex information clearly, and remain consistent with the brand’s premium identity across multiple social media platforms.
Create a cohesive social media presence that educates, informs, and engages audiences while reinforcing Dr. Rashmi Mittal’s reputation as a trusted dermatologist. The objective was to develop branded content that increased visibility, strengthened audience trust, and communicated skincare expertise through impactful visual storytelling.
